Music Inc. // Carter Vintage

Ben Montague, the dynamic owner of Carter Vintage Guitars, has preserved and enhanced the legacy of this iconic Nashville institution. Known as "Nashville's friendliest guitar store," Carter Vintage Guitars recently moved to a new, larger location while maintaining its unique charm and customer-focused ethos. The store boasts thousands of vintage and new guitars, each with its own story, making it a must-visit destination for musicians and collectors alike.

Photographing Ben for the cover of Music Inc. in the stunning new Carter Vintage Guitars location was an absolute blast. The new space, adorned with a vibrant mural and meticulously curated guitars, provided a perfect backdrop to capture the essence of the store. Ben's love for guitars and his dedication to creating a welcoming environment were evident in every shot. From the intricate details of the vintage instruments to the expansive new showroom, each photograph tells a story of tradition, innovation, and the love of music.

Working on this project was both inspiring and fun, allowing me to document not just the physical space but also the spirit of Carter Vintage Guitars. The vibrant colors, unique guitars, and Ben's infectious enthusiasm made this shoot a memorable experience, perfectly capturing the heart and soul of Nashville's beloved guitar haven.