We all make mistakes, it's human nature, but what if I told you some of them can be avoided?! Having the right tools in place to maximize the efficiency of your business not only allows for more revenue but also gives you back something more precious ... TIME.
1. NO ONLINE BACKUP OF YOUR PHOTOS
Memory cards fail, hard drives fail… the cloud is a great place to have a second backup. INSIDER SECRET… If you have Amazon Prime you can upload unlimited photos for FREE… YES, even RAW photos.
2. NOT LEARNING HOW TO USE ARTIFICIAL LIGHT
I will preach this over and over. There undoubtedly will come a time when the venue, the weather… the WHATEVER it is ... will force you into a crappy lighting situation and if you know NOTHING about creating light, you are letting your clients down. If you're looking for some guidance on adding artificial light into your skill set, let's chat! I offer one-on-one mentoring sessions for all types of photography-related things.
3. AVOIDING IN-PERSON NETWORKING
Maybe you are an introvert, maybe you are an extrovert who just hates “networking” — Well guess what, too bad. It’s a necessity! Networking doesn’t have to be a LITERAL networking group, it can be finding something you are interested in and making sure you put yourself out there and tell people about your business too. If you aren’t excited about what you do then no one else will be.
5. NO CRM TO HELP AUTOMATE YOUR BUSINESS
If you are still individually sending contracts to your clients or having your clients mail you a check and offer no form of online payment… or if you don’t have pre-written emails that automatically go out. IT’S TIME TO INVEST IN YOUR BUSINESS… There are a lot of Customer Relationship Management Tools, I personally use Dubsado which allows me to send invoices, schedule clients, keep track of my expenses, create automated emails, proposals, store all of my customer data, track my progress on a shoot, and so much more!
5. WORKING TOO MUCH
Yes, I said it… STOP WORKING SO MUCH. I still fall into this trap from time to time, but you know what I started doing every time I felt like I was getting too busy??? I RAISED MY RATES. YES, RAISE YOUR RATES so you can enjoy your life again. If you just keep running and running eventually you will fall apart… It’s not fair to your clients, your family, and especially to you. Get your sanity back!
Are you guilty of any of these?! 🤔 Also sharing behind-the-scenes for the lighting setup, and to spotlight my two favorite guys. Bribery for photos goes a long way in our household. For both of them! Haha.
➡️ Looking to take your headshot or branding photos to the next level? Let’s chat! ⬅️
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Model: Atlas Wilder Dickinson
Photographer: Tausha Dickinson
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